Our Campaigns Tool enables marketers to create authentic and exciting brand experiences using photos and videos from fans in Instagram and Twitter. This builds both visual content and reach in a natural and authentic way because it is all user generated. Beyond that, Campaigns are incredibly effective. Our Campaigns have engagement and conversion rates that are exponentially higher than any other online customer marketing to date.
Marketers can create an opportunity for fans and customers to share the brand’s message. Whether activating an event, launching a new product, or highlighting customers’ experiences, these moments are best captured with fans’ photos. These authentic moments are shared through social networks enabling marketers to showcase them with dynamic displays.
The real marketing begins as consumers share their photos with the Campaign’s hashtag. Not only are unique viewers seeing the Campaign, the brand is also able to interact with the consumer via custom responses to each participant.
The Campaign is only as effective as its ROI. The brand can measure the growth of its social community since the campaign’s beginning, the exposure they’ve gained on Instagram and Twitter from the hashtag’s photos, and other important stats to help them push the needle.
David’s Bridal came to Seen to create an Instagram campaign that would both introduce their new Fall Collection and engage brides-to-be to share what inspires their wedding planning. David’s Bridal introduced their first Instagram campaign, "Falling for Fall". The campaign would engage brides in varying stages of their wedding planning to share photos of their inspirations to Instagram with the hashtag "fallingfordb". To incentivize consumers, David’s Bridal gave away four $1000 gift cards good for everything from bridal gowns to bridesmaid dresses. The response was eye opening for the David’s Bridal team- engagement was at an all-time high, new Instagram followers flooded their account and intimate conversations between the brand and their potential brides flourished. Brides delighted in the notion that a brand could be interested in their wedding planning. In the end, David’s Bridal gave four lucky brides to be the best wedding gift they will receive and made thousands more see the human side of their brand.
The lacrosse community is very active – and very passionate – on Instagram. Recognizing this, Warrior Lacrosse and famed MLL star Paul Rabil recognized an opportunity to use the platform to generate buzz around the launch of their new Rabil brand.
Warrior encouraged Instagram followers to share photos of how they customized their new Rabil X heads with the hashtag #warriorrabil. All photos were then displayed on a custom website. From these photos, Warrior randomly selected one winner each week to receive free merchandise from the new line. Warrior cross-promoted the Instagram campaign on Facebook and Twitter, plus leveraged Paul Rabil to help drive engagement and announce winners.
ESPN showcased the new face of espnW by engaging their fans with a series of daily photo challenges. These photo challenges served as the perfect opportunity for espnW to incentivize their fans to promote espnW's new brand and lifestyle. Participants shared photos with their friends and exposed over 18 million people to photos highlighting espnW. Fans were delighted by the interaction that espnW provided with their favorite female athletes like Summer Sanders, Julie Foudy and Lakey Peterson.